Designing trust into an AI product
Four product questions that make intelligent features clearer before interface polish begins.
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Ideas behind the work.
Practical notes from the studio on product decisions, identity systems and creative direction. Each article examines one question we regularly meet in project work, then offers a clear way to discuss it, test it or turn it into a stronger design decision.
The small test that makes an identity system stronger
Use one demanding real-world application to expose gaps before the system expands.
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