AERA
A calm identity and product launch system for a fictional adaptive skincare brand.
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Systems made to move.
These case studies show how a clear strategic idea can travel across identity, packaging, campaigns and digital products. Each project balances a recognisable visual point of view with practical rules, useful hierarchy and assets that a wider team can apply consistently after launch.
MODULA
A flexible identity for a fictional music platform built around movement, sequence and discovery.
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