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Brand + product · Copenhagen / Remote · 2026
AERA
A calm identity and product launch system for a fictional adaptive skincare brand.
Turning personalisation into a simple promise
The brief was to make adaptive skincare feel calm and credible without relying on clinical clichés.
OKAMI shaped a concise positioning idea, a warm modular identity and a product language that explains recommendations in plain terms.
One system across shelf and screen
The packaging grid, editorial typography and interface hierarchy share the same rhythm. That connection makes the brand recognisable while leaving space for product information to stay useful.